How business and industry affects music makers and users in society
Historical factors
https://blogs.ubc.ca/chopinboard/2015/04/21/24/
Originally, music printing first evolved from Gutenberg’s printing press during the 15th century. Engraving of music was done on copper or steel with punches to indicate tempo expressions, key signatures, rests and clefs. The 20th century introduced a new form of music printing e.g. scores, Note writer, Finale and Sibelius.
Due to the lack of copyright during the 16th century many artists and composers had been taken advantage of. Artists and composers made agreements between them and fellow publishers which allowed them to come to an agreement about how many printed copies could be distributed to which brought the composers and artists honor and wealth.
However, the 21st centuries standards have changed thus changing the income for both artist and publishers, basing their income from royalties and fees from sales and performances. The publishing and printing industry revolve more around copyright and preventing legal disputes.
Music as commodity
Music can be seen as a commodity due to its lack of acknowledgement as an art form. Music has been used to conduct hard copies and means to host performances to maximize profit rather than to be appreciated as a craft and present artistic vision.
Technology has developed the way music is created by artists and delivered to consumers as well as opened new platforms such as radio, TV and streaming for music to be accessed. This has changed the value of music seeing it more as a product and service that follows a trend rather than an average activity or hobby for self-expression. More businesses such as labels have been established to sign and develop artists so they can use artists and their music as a product to sell and run their business rather than considering the creative potential and the power music has on consumers internally.
Music is provided as a convenience thus has been conditioned towards a certain style which is molding each genre into one style making it hard to tell the difference between genres such as pop and country.
Market forces
https://prezi.com/eihvureqr8wd/market-forces-within-the-music-industry/
http://www.contiki.com/six-two/10-ways-music-helps-cultural-identity/
Many artists within the music industry like to follow a common trend when it comes to fashion and music. Cultural references have been made by a variety of artists as they learn to differentiate their own style from others in order to sell themselves to companies and audiences, fashion and music have been intertwined to set the ground for specific genres in order for it to sell.
Certain genres are used due to its popularity in order to open a marketing window for brands to sell their clothing for example, Hip hop and trap rappers are often seen wearing large chains and high-end brands such as Gucci and Versace. This sort of marketing allows brands to sponsor an artist in order to promote their brand to influence that artists audience to invest in the same clothing as the artist. Music also markets cultural identity, Business use artists to sell culture through music with different languages or sounds related to a specific culture.
Corporate sponsorship
https://www.digitaltrends.com/music/music-sponsorships-big-trend/
Corporate sponsorships affect music makes and users in society as it is often seen that artists and music businesses are relying on sponsorships from larger companies as a source of income rather than from selling records and merchandise. Artists such as Jay z and Kanye west partnered with Samsung to present content by Samsung. When two popular brands come into association not only can this benefit both brands profitably but also reputation wise.
Charitable bodies and foundations
https://www.youthmusic.org.uk/
Charities and foundations make a large contribution to music. Foundations such as Youth music invest into music projects for youth experiencing challenging circumstances who are deprived of these opportunities. These charities can increase personal development of future artist that can change aspects of the music industry.
n known to be associated and represented the heritage of music for parts of Portugal, Spain and Latin America. The style and sound of the music expresses their cultural background giving us an understanding of where those sounds originated from as well as the people who made them.
It can also be visually entertaining and mentally stimulating. Many artists like to create music videos to feature with the track. These videos can be accessed via the Internet on website such as YouTube and vevo or on TV with channels such as 4Music,This also helps individuals be aware of newer music out due to the platform its being presented on some individuals may not listen to the radio as much. However music videos mainly benefit the artist, as well as its use for artistic purposes music videos are used to promote their music, which should increase sales.
been connected to genres of music, one of which was those who listen to upbeat music tend to dress more vibrantly compared to those who opt for more of a relaxing genre of music which could be portrayed through their style. Although this idea isn’t 100% true, music does affect individuals dress sense due to appealing more towards the artist of music and genre’s style. A lot of youth who listen to rap and mumble rap tend to be influenced by the way artists such as Lil yachty, Kodak black and Migos dress and present themselves. Smothering themselves in high end branded clothing and exquisite diamond submerged jewellery. Most artists are the cause for certain fashion trends that we see today, with influences from notorious BIG, well known for his mix of high street and high end fashion. Topped with his statement Versace glasses.
Music Technology 